Mortgage Lead Pricing

New Home Leads
Real-Time	Cherry Pick
	2 Days	3 Days	4 Days	5 Days	6 Days	7 Days	8 Days	9 Days	10 Days
$20.00	$19.00	$18.00	$17.00	$16.00	$15.00	$14.00	$14.00	$14.00	$14.00

Refinance Leads
Real-Time	Cherry Pick
	2 Days	3 Days	4 Days	5 Days	6 Days	7 Days	8 Days	9 Days	10 Days
$38.00	$37.00	$36.00	$35.00	$34.00	$34.00	$34.00	$34.00	$34.00	$34.00

Refinance/Home Equity Leads
Real-Time	Cherry Pick
	2 Days	3 Days	4 Days	5 Days	6 Days	7 Days	8 Days	9 Days	10 Days
$38.00	$37.00	$36.00	$35.00	$34.00	$34.00	$34.00	$34.00	$34.00	$34.00

Refinance/Debt Consolidation Leads
Real-Time	Cherry Pick
	2 Days	3 Days	4 Days	5 Days	6 Days	7 Days	8 Days	9 Days	10 Days
$38.00	$37.00	$36.00	$35.00	$34.00	$34.00	$34.00	$34.00	$34.00	$34.00

Refinance/Home Improvement Leads
Real-Time	Cherry Pick
	2 Days	3 Days	4 Days	5 Days	6 Days	7 Days	8 Days	9 Days	10 Days
$38.00	$37.00	$36.00	$35.00	$34.00	$34.00	$34.00	$34.00	$34.00	$34.00

Refinance/Equity Credit Line Leads
Real-Time	Cherry Pick
	2 Days	3 Days	4 Days	5 Days	6 Days	7 Days	8 Days	9 Days	10 Days
$38.00	$37.00	$36.00	$35.00	$34.00	$34.00	$34.00	$34.00	$34.00	$34.00